Brand Crm Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79fg47

Experteer OverviewIn this role you will support the global customer database efforts for the Max Mara Group, implementing CRM guidelines to enable data-driven insights.
You will work with cross-brand teams to ensure data quality, governance, and omnichannel analysis that informs Brand CRM policies.
Your work will help deliver a centralized, high-quality customer view and measurable engagement, acquisition and retention metrics.
You will collaborate on data visualization and present actionable insights to stakeholders,



shaping data-driven decisions across the brands.Retribuzione / BenefitsManage and support CRM projects and the centralized customer databaseDefine and refine data collection and governance for omnichannel luxury brandsAnalyze interaction and purchasing behavior using statistical methodsEnsure data quality and usability across channelsApply standard metrics and KPIs to measure engagement, acquisition and retentionDevelop and promote new consumer analysis metrics and behavioral cluster insightsAdvance data visualization to facilitate understanding for internal stakeholdersLead project management for assigned CRM initiatives and monitor post go-live phasesResponsabilità2–5 years of relevant experience in marketing, sales and consumer analyticsStrong data analysis capabilitiesProficiency with Excel/Google Sheets (mandatory) and BI tools such as Tableau (desired)Good English knowledge (B2)Experience in fashion industry is a plusTeam-oriented attitude#J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79fg47