Business / Commercial Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79i017

You will work in commercial analytics, using data and insights to support sales, marketing, and e‑commerce performance. You will analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions.
Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent Supply Planning, within the budget and frame set by Global
Conduct sales follow – up, analysing and generating sales insights from reports and dashboards
com and app, including traffic, user behavior, product performance, and sales
Analyze sales, customer, and web performance data to generate insights that support commercial decisions
Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
Conduct customer segmentation, cohort analysis, and product performance reviews
Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels

You will work closely with the Digital Experience Manager, E-com Leads,



Commercial Leads and the Marketing team.
A Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
~2+ years of experience in commercial analytics, preferably in eCommerce or fashion retail
~ Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI
~ Strong knowledge of A/B testing methodologies and web tracking implementation

Strong in analytical thinking and reporting skills
H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We offer our employees attractive benefits with extensive development opportunities around the globe.
~25% Staff discount on all our H&M; Group brands, both in stores and online (

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79i017