Trade Marketing Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79ihbr

ppbPosition: /b Trade Marketing Expert (Italy) /p pbPosition Reports to: /b Senior Trade Marketing Manager – Southern Europe /p pbExperience: /b 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG. /p pbWe Offer: /b bThe salary range for the role is 40,000 to 48,000 EUR /b /p h3Role Purpose /h3 pThe Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel. /p pThis role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance. /p h3Key Responsibilities /h3 ul liAct as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution /li liSupport and guide distributor sales teams with trade marketing expertise and tools /li liCo-develop and implement customer and pharmacy activation plans /li liEnsure excellent execution across the pharma/pharmacy channel and key accounts /li liMonitor distributor performance and propose corrective actions where needed /li /ul h3Trade Marketing Activation /h3 ul liDevelop and deploy trade marketing plans adapted to the distributor model /li liLead in-store activations, POS materials, and visibility initiatives /li liCoordinate product brand launches and promotional cycles (canvass)



with distributors and sales teams /li liDeliver compelling sales support materials and presentations /li /ul h3Promotions Commercial Excellence /h3 ul liDesign and manage consumer promotions (bundles, contests, special packs) /li liDrive promotional pack creation and assortment optimization in collaboration with distributor /li liEnsure strong ROI and execution quality of all trade initiatives /li /ul h3Market Insights Performance /h3 ul liTrack sell-in / sell-out performance and market data /li liConduct store checks, distributor reviews, and competitor analysis /li liProvide actionable insights to optimize trade strategy and activation plans /li /ul h3Cross-functional Collaboration /h3 ul liWork closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies /li liPartner with distributor on forecasting and demand planning inputs /li liCoordinate with regional teams to ensure consistency with EMEA strategy /li /ul h3AI Digital Enablement /h3 ul liContinuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making /li /ul h3Operational Excellence /h3 ul liManage product coding,



POS materials, promotions /li liEnsure timely execution and delivery of all trade activities /li /ul h3Candidate Profile /h3 h3Experience /h3 ul li5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher. /li liExperience working with distributors or indirect sales models is highly preferred /li liBackground in healthcare, beauty, or pharmacy channel is a strong advantage /li liStrong commercial acumen and customer focus /li liProven ability to work cross-functionally and influence externally (distributors) /li liExcellent execution and project management skills /li liAnalytical mindset with data-driven decision-making /li liAgility, ownership, and hands-on approach /li liDigital curiosity and interest in AI-driven tools and solutions /li /ul h3Education /h3 ul liBachelor’s or Master’s degree in Marketing, Business, or related field /li /ul h3Success Factors /h3 ul liStrong partnership with the Italian distributors and sales teams /li liExcellence in pharmacy channel execution /li liAbility to translate strategy into high-impact trade activation /li liEffective use of data and AI tools to drive performance /li liMaintaining sustainable workload and collaboration within the team /li /ul pAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79ihbr