Head of Brand Marketing
Pubblicato il 04-08-2026 - H&H Group | B CorpTM in Milano
At H&H;, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in AsiaPacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages. We have 3 business segments - Baby, Adult and Pet Nutrition and Care - , supporting whole-family health and happiness
We are passionate about our customers and community and are looking for similar-minded talent to join us. Di seguito, troverà un'analisi completa di tutti i requisiti per i potenziali candidati e le istruzioni su come candidarsi. The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.
As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
We are passionate about our customers and community and are looking for similar-mind talent to join us! If you are a data-driven and passionate marketer, with commercial acumen, brand building flair and great interpersonal skills as well as an effective multi-tasker with a hands-on approach, your role will be to drive and oversee the marketing activities supporting the company’s growth in Italy. As the brand custodian, P&L; owner and key marketing point of contact for your market, your role will involve brand planning, activation, innovation and marketing and communication development
Strategy and Business acumen (P&L;)
Based on an analysis of systemic information and consideration of resources, market drivers, organizational values,
and emerging economic conditions figure out strategic long term plan;
Inject the culture of disruption in our strategic planning process.
Evaluate new product categories to play in
Launch new Brands from scratch
Planning & Activation
Drive understanding of category dynamics, consumer behaviors and competitive environment to provide marketing input at all stages of the brand lifecycle.
Analyse market trends and drive actionable insight to help identify opportunities and corrective actions that help maximise sell-out.
Champion digital activation and media (own-earned-paid)
Own and fully manage your brand P&L.; Report on P&L; KPI performance on a monthly basis and recommend corrective actions and opportunities to maximize sales and profitability.
Develop and execute 12-18-month marketing and media plan in your markets
Define brand campaign and trade promotional calendar in line with business objectives, strategies and brand guidelines
Lead post campaign analysis and marketing effectiveness review efforts to verify ROI and optimize brand support model. Share best practice with the wider regional and global teams
Work with Sales team to drive retailer engagement in brand plans and ensure flawless trade activation
Innovation and Innovation Strategy
Identify and evaluate the potential of local opportunities for innovation to contribute to influencing the regional and global innovation pipeline.
Lead localisation of regional and global innovation initiatives
Develop and execute flawless NPD launches in your markets.
Lead the development of marketing assets, and management of brand sponsorship and partnership agreements in your markets together with local agencies, ensuring adherence to global brand equity.
Act as a brand champion, ensuring brand equity and guidelines are upheld in all communications
Lead consumer understanding and market landscape understanding research
People Management
~ Manage your direct reports in accordance with organization’s policies and applicable regulations. Responsibilities include planning, assigning, and directing work; appraising performance and guiding professional development; Solid grounding in consumer marketing balanced with an entrepreneurial spirit
Analytical skills as well as strategic thinking and acute commercial acumen
People oriented with experience in managing direct reports
Coaching and mentoring skills
Qualifications and Experience:
~ Marketing/Business degree qualified
~8-10+ years Marketing experience in an FMCG/Healthcare environment, experience in food supplement category is a plus
~ Proven experience in analysing and interpreting market data from syndicated databases (e.g. IQVIA, Circana, New Line) is a mandatory requirement.
~ Expert in sell-in/sell-out analysis
~ Languages: Native / bi-lingual Italian speaker fluency in English is a must
~ Internationally minded with experience in engaging with executive stakeholders
~ Solid experience of in-market brand/ product marketing/digital across all elements of the marketing mix
~ Amazon know-how paid media management is a strong plus
~ Demonstrated ability to think strategically and develop local brand strategy and plans
~ Experience in communication development and media planning across multiple channels
~ Excellent understanding of cross functional working to deliver products to market
~ Contract: Full-time.
~ ASAP
~ H&H; Group Headquarters in Italy: Hybrid way of working (Lavoro da remoto)
As an equal opportunity employer, H&H; Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. All applicants will be considered, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals.