Digital Store E-Commerce Personalization Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79nw7r

Experteer Overview

As Digital Store E-Commerce Personalization Specialist, you own and optimize personalization across the Italian digital store and app to boost experience, conversions, and revenue. You’ll collaborate with Digital Store, Content, and testing teams to plan calendars and tailor experiences. You’ll scale test learnings with the Uniqodo platform for onsite campaigns and optimize key pages to hit category goals. You’ll lead performance analysis and mentor the team, contributing to process improvements. This role offers impact across a fast-paced, multichannel environment with a strong focus on customer journeys.

Retribuzione / Benefits

- Own end-to-end personalization strategy, implementation, and quality control across digital stores to improve CX and commercial performance
- Coordinate personalization calendars with Digital Store, Content, and A/B testing teams across local and international teams
- Support scaling of successful tests into daily operations and Uniqodo voucher campaigns based on web promos or user behavior
- Design personalization strategies for homepage, category pages, and app to drive sales and meet category goals
- Ensure high-value,



personalized content across platforms tailored to customer segments
- Act as final sign-off on personalization measures and analyze weekly test results to drive revenue growth
- Mentor team members and contribute to process and strategy improvements

Responsabilità

- Bachelor’s degree in Digital Marketing or related field
- 3–5 years in digital, multichannel, or e-commerce personalization roles
- Proven hands‑on experience with Adobe Target and Adobe Analytics
- Strong understanding of CRO, UX, and personalization across customer journey
- Analytical mindset with ability to interpret KPIs (Conversion Rate, Session Rate, Bounce Rate, CTR)
- Proficiency with Adobe Analytics, Adobe Target, Tableau, and Excel; AEM experience is a plus
- Ability to collaborate across functions in a fast‑paced environment
- Strong planning, organizational, and prioritization skills
- Native Italian and fluent English

Requisiti fondamentali

- competitive compensation
- paid time off
- employee assistance program
- parential leave
- paid volunteer hours
- company discounts

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79nw7r