Head of User Acquisition

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79onql

ppbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of User Acquisition based in Italy. /b /p pAs Head of User Acquisition, you will lead and scale the paid acquisition strategy for a high-growth direct-to-consumer subscription product. This is a strategic leadership role with full ownership of performance marketing, budget allocation, and team management across multiple paid channels. You will develop scalable acquisition systems, optimize campaign profitability, and expand into new markets and channels to drive sustainable growth. Working closely with product, creative, and analytics teams, you will ensure data-driven decision-making and continuous performance improvement. This fully remote opportunity offers significant ownership, the ability to shape long-term acquisition strategy, and strong career growth within a fast-paced international environment. /p h3Accountabilities /h3 ul liDefine and execute the overall user acquisition strategy across major paid marketing platforms, including Meta, Google, TikTok, Snapchat, Pinterest, and other relevant channels. /li liBuild scalable operational frameworks, standard operating procedures, testing methodologies, reporting systems, and performance metrics to support sustainable growth. /li liLead, mentor, and develop a high-performing team of User Acquisition Managers, overseeing hiring, onboarding, coaching, and performance management. /li liManage significant paid media budgets while maintaining efficient customer acquisition costs, maximizing return on ad spend,



and ensuring profitable growth. /li liDevelop acquisition strategies based on key business metrics such as lifetime value, customer acquisition cost, retention, onboarding conversion, and average revenue per user. /li liPartner with analytics teams to strengthen attribution models, reporting capabilities, and data-driven decision-making. /li liOwn experimentation initiatives, including A/B testing, creative optimization, channel diversification, and international market expansion. /li liCollaborate cross-functionally with product, creative, and business leadership to align acquisition efforts with broader commercial objectives. /li liBuild and maintain strong relationships with advertising platforms, technology partners, and external vendors to maximize performance opportunities. /li /ul h3Requirements /h3 ul liAt least 5 years of experience in performance marketing, with significant expertise managing user acquisition for direct-to-consumer subscription products. /li liProven success managing large-scale paid acquisition campaigns across multiple digital advertising platforms.



/li liDemonstrated experience overseeing substantial marketing budgets with full accountability for performance, profitability, and return on investment. /li liStrong background in designing scalable marketing processes, operational systems, reporting structures, and testing frameworks. /li liPrevious experience leading, mentoring, and developing high-performing user acquisition teams. /li liDeep knowledge of paid social, search, and display advertising ecosystems, including Meta, Google, TikTok, Pinterest, Snapchat, and similar platforms. /li liAdvanced analytical capabilities with experience using tools such as Google Analytics, Tableau, Excel, SQL, or comparable business intelligence solutions. /li liExcellent leadership, communication, and organizational skills with the ability to operate effectively in a fully remote, cross-functional environment. /li liA highly structured, results-oriented mindset with a hands-on approach to solving complex performance marketing challenges. /li /ul h3Benefits /h3 ul liFully remote working environment with flexibility to work from eligible locations. /li liUnlimited paid time off to support work-life balance and personal wellbeing. /li liPaid national holidays. /li liCompany-provided MacBook for eligible employees. /li liFlexible independent contractor agreement offering autonomy and location flexibility. /li liOpportunity to join a fast-growing international business with strong professional development and career progression opportunities. /li liHigh-impact leadership role with significant ownership and exposure to strategic business decisions. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79onql