Models and methodologies for analyzing consumer responses to marketing stimuli in real and digital contexts 2026_RTT_DIG_3
Pubblicato il 04-08-2026 - Italian Ministry of Education, University and Research in Italia
Organisation/Company Politecnico di Milano Research Field Engineering Researcher Profile Recognised Researcher (R2) Leading Researcher (R4) First Stage Researcher (R1) Established Researcher (R3) Application Deadline 6 Aug 2026 - 12:00 (UTC) Country Italy Type of Contract Temporary Job Status Full-time Hours Per Week 00 Offer Starting Date 1 Jan 1970 Is the job funded through the EU Research Framework Programme? Not funded by a EU programme Is the Job related to staff position within a Research Infrastructure? No
Offer Description
The research will focus on studying consumer behavior in innovative supply contexts, analyzing the cognitive and emotional determinants of purchasing decisions. The focus will be on consumer responses to new supply models and communication in physical and digital environments. The analysis will be conducted using a multi-method approach,
integrating self-reported, behavioral, and objective measures of individual reactions, in order to refine interpretative models of purchasing behavior and the consumer experience.
Italian or foreign applicants, who have a PhD or equivalent qualification, obtained in Italy or abroad are admitted to selection process. In addition, in the past 5 years, they must have authored, co-authored, or edited a number of publications, accepted texts, essays included in collections, and articles published in print or digital journals equal to or exceeding the minimum required number of 4, excluding internal notes or departmental reports.
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