LG&A PRODUCT MARKETING

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79pz6j

ppBvlgari, within the Product Marketing Department of its bLeather Goods Accessories Business Unit /b based in bFlorence /b, is seeking a talented bProduct Marketing /b professional to drive the strategic development and performance of assigned product categories. /p pThe role will be responsible for defining and executing product and collection strategies, leveraging market insights, business analysis and consumer understanding to maximize category growth and profitability. Acting as a key business partner across Design, Product Development, Retail Merchandising, Supply Chain, Training, Communication and Retail, the successful candidate will lead product lifecycle activities from concept to market launch, ensuring consistency with brand objectives, commercial priorities and customer expectations. /p h3Job responsibilities /h3 ul liAnalyze sales performance, market trends, consumer insights and competitive landscape, identifying opportunities and risks to support business growth; /li liDevelop regular trend reports, competitive benchmarking and market analysis, providing actionable recommendations to drive product and category strategies; /li liDrive the definition of product and collection strategies, translating business objectives, market insights and brand priorities into clear product briefs; /li liCoordinate the preparation and execution of collection presentations and showroom launches, ensuring consistency of product storytelling and supporting materials; /li liEnsure accurate and timely management of product data within the PLM system throughout the collection development process; /li liMaintain and regularly update all key documents related to collection development, including product briefs, collection cockpit, delivery plans,



pricing benchmarks and business reviews; /li liPrepare and coordinate cross-functional tools and guidelines to support collection launches, including VM guidelines, communication campaigns, sales forecasts and training materials; /li liOwn the monthly sales forecasting process for carry-over products, ensuring forecast accuracy through continuous performance monitoring, trend analysis and alignment with regional and commercial teams; /li liDefine seasonal sales forecasts for new collections and product launches, translating strategic objectives, market insights and commercial expectations into actionable business plans; /li liDefine target retail prices for new developments to achieve margin objectives, ensuring consistency of the pricing architecture and alignment with overall business goals; /li liPresent collection strategies, business performance analyses and key recommendations to senior management and cross-functional stakeholders, supporting informed decision-making; /li liPartner closely with Design, Product Development, Retail Merchandising, Supply Chain, Communication and Retail teams to ensure a coherent and successful product strategy throughout the collection lifecycle; /li liManage day-to-day product marketing activities and contribute to ad-hoc strategic projects related to category development. /li /ul h3Profile /h3 ul li5–7 years of experience in Product Marketing, Merchandising or related functions within luxury,



fashion or lifestyle brands; /li liSolid understanding of product marketing principles, collection development processes and product lifecycle management; /li liStrong knowledge of the luxury industry, consumer dynamics, competitive landscape, market trends and Retail; /li liExperience in sales analysis, forecasting, pricing strategies and business performance monitoring; /li liProven project management skills, with the ability to coordinate multiple initiatives and stakeholders simultaneously; /li liStrong analytical and reporting capabilities, with the ability to translate data into actionable business insights; /li liAdvanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint; knowledge of SAP, ERP systems, Power BI and other Business Intelligence tools is a plus. /li /ul h3Additional information /h3 ul liStrong business acumen and commercial mindset; /li liAnalytical thinking and problem-solving capabilities; /li liAbility to balance creativity, brand vision and business objectives in product decision-making; /li liExcellent organizational skills, attention to detail and ability to manage multiple priorities in a fast-paced environment; /li liStrategic mindset combined with a hands‑on approach to execution; /li liStrong interpersonal and stakeholder management skills, with the ability to influence and collaborate across functions and seniority levels; /li liEffective communication and presentation skills; /li liCuriosity, agility and a proactive attitude towards innovation and continuous improvement; /li liCollaborative mindset and ability to thrive in cross-functional environments; /li liGenuine passion for luxury, product excellence and brand building; /li liFull professional proficiency in English, both written and spoken. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79pz6j