Senior Manager, Activation Linear Planning

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79q4du

ppExperteer Overview: In this role you will lead offline media activation (TV, press, radio, addressable) for a diverse client portfolio, with a high degree of autonomy. You will shape strategy, oversee planning and optimization, and drive measurable growth through integrated, data-informed media solutions. You’ll collaborate cross-functionally across Strategy, Digital, Technology, and Commercial teams, leveraging WPP’s network to maximize client impact. You’ll contribute to a culture of learning and talent development while advancing the agency’s transformation agenda. /ph3Job Responsibilities /h3ulliManage high-level client relationships as a strategic advisor aligning with business visions and growth paths /liliDefine innovative communication strategies and promote adoption of new agency tools and approaches in media planning /liliIntegrate Digital Media, Tech, and Martech solutions into client strategies for full-funnel impact /liliOversee budget management for assigned brands and define success metrics /liliCoordinate with internal functions (Strategic, Digital, Technology, Commercial)



to enable cross-functional collaboration /liliLead complex problem-solving initiatives and advise on risk identification and mitigation /liliConduct advanced competitive analysis to guide strategic recommendations /liliSupport the Client Director in developing innovative projects and talent development within the team /li /ulh3Qualifications /h3ulli8-10 years of progressive experience in strategic media leadership or client management in the media industry /liliPreferably with Pharma or FMCG clients /liliFluent English (C1) /liliDemonstrated expertise in strategic media planning and full-funnel digital strategies /liliProven track record in developing and implementing digital strategies /liliExceptional client advocacy and negotiation skills /liliStrong strategic and commercial acumen for growth opportunities /liliPrevious experience in a strategic role or strategic component in past positions is a plus /liliDegree or equivalent cultural background /li /ulh3Benefits /h3ulliMedical insurance /liliRetirement plans /liliVision and dental insurance /liliPaid time off /liliHybrid work model /liliE-learning platform /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79q4du