Business manager on trade - GENOVA
Pubblicato il 04-08-2026 - Altro in Pessione
ABOUT THE ROLE As the Field Account On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will build and maintain effective relationships with strategic customers for your channel, implement customer and shopper programs within your channel, drive use of Commercial Excellence assets, and identify opportunities for new business development. You will also lead and inspire a Sales team, ensuring delivery of key revenue and commercial targets determined by the Country financial plan.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES Deliver results and excellence in execution.
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share).
Deliver on Pictures of Success, temporary activities and new business targets.
Deliver impact from channel and shopper marketing programs agreed in the Country IAP.
Understand customer strategy and leverage the Bacardi value proposition to grow mutual business.
Create effective long‑term relationships with strategic customers and key stakeholders to drive financial impact.
Input into key decisions to ensure Bacardi’s Route‑to‑Market approach is optimized.
Continuously work on maximizing effectiveness and efficiency.
Create a winning culture.
Drive executional excellence through a strong, functioning and orientated agenda.
Work close with the On‑trade Area Manager to build a shared sense of purpose among your teams.
Align all employees behind the targets and create a passion for winning in the organization.
Recognize accomplishments and behaviors in a timely manner.
Ensure all employees have knowledge of Bacardi history and culture.
MEASURES OF SUCCESS Performance: Achieve financial targets (revenue, profitability) versus budget; achieve Pictures of Success targets.
Value share:
Drive value share growth of key Bacardi brands in Key Accounts.
Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan.
Customer: Achieve target customer satisfaction measures – Picture of Success.
Employee engagement: Drive sustained improvement in engagement and enablement.
Talent: Deliver against talent management objectives.
THE REWARDS A competitive base salary (starting from 38K gross annual base salary), incentive premio in line with the variable plan and competitive local market benefits.
CRITICAL EXPERIENCES FOR SUCCESS Experience in sales in a leading FMCG company.
First‑hand field sales experience.
Profound knowledge of the Italian On‑trade market, key customers, structures and ways of working.
Strong track record of delivery with customers and WHS.
Strong negotiation skills and customer focus.
Strong in self‑organisation, administration and priorities setting.
Entrepreneurial capability and capacity.
Good English language skills.
Preferred: Experience in the Spirits and/or Beverage Industry is a distinct advantage.
Preferred: Experience in additional functions beyond the ones listed above.
LEADERSHIP AGILITY Fearless, Family, Founder culture—create a culture of belonging, be self‑aware, navigate tough situations, consistently deliver results, think critically, and embrace change.
EEO STATEMENT We are an inclusive employer and strongly encourage applications from candidates belonging to protected categories (Law 68/99). Bacardi promotes a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.
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