Senior Manager, Activation Linear Planning
Pubblicato il 04-08-2026 - Experteer Italy in Cusano Milanino
Experteer Overview: In this role you will lead offline media activation (TV, press, radio, addressable) for a diverse client portfolio, with a high degree of autonomy. You will shape strategy, oversee planning and optimization, and drive measurable growth through integrated, data-informed media solutions. You’ll collaborate cross-functionally across Strategy, Digital, Technology, and Commercial teams, leveraging WPP’s network to maximize client impact.
You’ll contribute to a culture of learning and talent development while advancing the agency’s transformation agenda.
Job Responsibilities
- Manage high-level client relationships as a strategic advisor aligning with business visions and growth paths
- Define innovative communication strategies and promote adoption of new agency tools and approaches in media planning
- Integrate Digital Media, Tech, and Martech solutions into client strategies for full-funnel impact
- Oversee budget management for assigned brands and define success metrics
- Coordinate with internal functions (Strategic, Digital, Technology, Commercial) to enable cross-functional collaboration
- Lead complex problem-solving initiatives and advise on risk identification and mitigation
- Conduct advanced competitive analysis to guide strategic recommendations
- Support the Client Director in developing innovative projects and talent development within the team
Qualifications
- 8-10 years of progressive experience in strategic media leadership or client management in the media industry
- Preferably with Pharma or FMCG clients
- Fluent English (C1)
- Demonstrated expertise in strategic media planning and full-funnel digital strategies
- Proven track record in developing and implementing digital strategies
- Exceptional client advocacy and negotiation skills
- Strong strategic and commercial acumen for growth opportunities
- Previous experience in a strategic role or strategic component in past positions is a plus
- Degree or equivalent cultural background
Benefits
- Medical insurance
- Retirement plans
- Vision and dental insurance
- Paid time off
- Hybrid work model
- E-learning platform