Media Buyer

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79tlni

Company Description Medestra ®, operating as Medical E‑Marketing Experts, is a specialized agency focused on delivering comprehensive digital marketing solutions for the healthcare sector. The organization works exclusively with medical and healthcare clients, helping them reach and engage patients and professionals through compliant online campaigns.

As a regulated and licensed entity, Medestra ® ensures that all marketing activities adhere to medical standards and ethical guidelines. Team members collaborate in a structured, quality-driven environment that values accuracy, integrity, and measurable results.

Joining

Medestra ® offers the opportunity to contribute to responsible healthcare marketing while working with diverse digital channels and clients.

Role Description This is a tempo parziale remote role for a Media Buyer at Medestra ®.

The Media

Buyer will be responsible for planning, negotiating, and purchasing digital and traditional media placements across relevant channels for healthcare clients. Daily tasks include developing media plans based on campaign objectives, setting budgets, allocating spend, and optimizing live campaigns to meet performance benchmarks. The role involves monitoring analytics dashboards, reviewing performance reports, and making data-driven adjustments to improve reach, engagement, and cost efficiency.

The Media





Buyer will collaborate closely with the media strategy and account teams, communicate recommendations to stakeholders, and ensure that all media activity complies with healthcare advertising regulations and internal guidelines.

Qualifications

- Candidates should possess strong Media Planning and Media Buying skills, with experience managing budgets and placements across multiple channels.
- Candidates should possess solid Analytical Skills to interpret campaign data, track key performance indicators, and optimize media performance.
- Candidates should possess Media Strategy capabilities, including audience targeting, channel selection, and alignment with overall marketing goals.
- Candidates should possess effective Communication skills to collaborate with internal teams, present findings, and coordinate with external partners.
- Familiarity with digital advertising platforms (e.g., Meta Ads, Google Ads, programmatic tools) and basic knowledge of tracking tools and metrics.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines with attention to detail.
- Experience in healthcare or regulated industries and understanding of compliance standards is highly beneficial.
- Relevant education or training in marketing, communications, business, or a related field is preferred, or equivalent practical experience in media buying.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79tlni