Head Of Product Innovation

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79xba0

pstrongHead of Product Innovation /strong /ppFor the Global Marketing team of a client company, we are currently looking for a Head of Product Innovation /ppbr / /ppstrongThe role /strong /ppbr / /ppWe are looking for a Head of Innovation that will own the journey from early signal to launch — spotting where the market is heading and shaping the propositions that respond to it. It is a hybrid insight-and-development role. /ppYou will work alongside the Head of Marketing Strategy for market-research support and the automation team, whose role here is specifically to build and calibrate our trends-collection and data tools. You will also partner with category management and trading to bring new products into the offer. /ppbr / /ppstrongKey Responsibilities /strong /ppbr / /ppemuFrom insight to new products (core of the role) /u /em /pulliTranslate consumer, cultural and market signals into clearly defined new product concepts and propositions, in collaboration with the Head of Marketing Strategy. /liliOwn product RD end to end — opportunity framing, proposition, positioning and development brief — focused on new products, not the existing catalogue. /liliIdentify white spaces and unmet needs and turn them into a prioritised RD pipeline. /liliTake accountability for new products reaching the market. /li /ulpemuBuilding new products into the offer /u /em /pulliWork with category management and trading to land new products in the offer. /liliDefine how and where new concepts enter the market. /liliTrack post-launch performance and feed it back into the next development cycle.



/li /ulpemuTrend and consumer intelligence (the input) /u /em /pulliMonitor social platforms (TikTok, Instagram, YouTube and emerging channels), digital ecosystems, subcultures and lifestyle shifts. /liliIdentify early signals across leisure, wellness, travel and experiences. /liliCombine qualitative cultural insight with data, drawing on the automation team's trends-collection and data tools. /li /ulpemuTaking new products to market (cross-functional) /u /em /pulliPartner with the go-to-market (GTM) team to bring new products to market. /liliWork closely with the marketing communications team on how new products are positioned and launched. /liliCollaborate with the Head of Marketing Strategy to anchor RD direction in strategy and market research. /liliCreate the outputs that make this work land — product briefs, frameworks and playbooks. /li /ulpstrongSkills Experience /strong /pulli8–10 years in product RD, consumer insights or new product development. /liliA proven track record taking new products from concept to market. /liliThe ability to move fluently between insight discovery and new product definition. /liliA strong understanding of social platforms, digital culture. /liliGreat knowledge of sourcing trends which shape future lifestyle products. /liliExperience collaborating with communication and brand teams to launch new products. /liliA commercial mindset, anchored in market data. /liliExperience in rd / innovation teams of retail, lifestyle, travel or consumer brands. /li /ulpbr / /ppLocation: Milano /ppCompensation Benefits: Gross Salary 80-90k+ MBO /ppbr / /ppRif_SR_GL /ppbr / /ppbr / /p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79xba0