Marketing Director

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79xms4

Overview

Qualifiche, competenze e l'esperienza necessaria per questo ruolo sono disponibili nella descrizione completa riportata di seguito.

In this role you will lead Sephora Italy’s marketing to drive traffic, brand awareness, and growth. You will shape an integrated, full-funnel strategy across communications, events, social, PR, and CRM, aligning with Sephora’s mission of inclusion. You’ll manage partnerships, influencer collaborations, and large-scale activations while optimizing budget and performance. You will work closely with cross‑functional teams to deliver impact for the Italian market and customer lifecycle. This is an opportunity to influence a leading beauty brand in a fast‑paced, collaborative environment and to scale initiatives that deepen customer loyalty and market share.
Responsibilities

Increase traffic in physical and online stores
Develop and implement integrated marketing strategy across COMM, PR & EVENTS
Create and implement social media strategies for Sephora Italy’s local channels
Lead PR and digital PR strategies for Italian market
Establish and manage influencer collaborations
Develop and implement original content across platforms
Plan and manage sponsorships, branded events,



and large-scale consumer activations
Manage and allocate marketing budget across projectsCultivate and strengthen loyalty program to maximize customer lifetime value
Expand CRM initiatives to reduce inactivity and churn
Develop commercial plans to optimize customer behavior and ROI
Analyze and monitor customer data and share insights with stakeholders
Ensure flawless in-store visual merchandising and customer journey
Develop and implement in-store activations for key promotions
Qualifications

10+ years of marketing experience
At least 5 years in a leadership role
Proven ability xysqume to develop and implement strategic marketing plans
Excellent project management skills with multiple projects
Proven leadership and team development experienceExcellent communication and collaboration skills
Strong analytical skills to monitor marketing performance
Up-to-date knowledge of market trends and competitive landscape
Benefits

flexible hours
lavoro da remoto
annual convention and team buildings
competitive tailoring of welfare offers
free beauty product gifts
employee discounts on Sephora and LVMH products

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79xms4