Italy Media Manager
Pubblicato il 04-08-2026 - Medicina in Italia
About the role
The Media Manager is responsible for planning, managing, and executing all local media and advertising activities in alignment with global and regional strategies. The role owns the local budget and performance results across marketing channels, ensuring the effective delivery of media strategies within the local market.
Key responsibilities
Define and manage the local Media & Advertising budget, including planning, allocation among mktg channels (TV, digital, DM) and forecasting, in close coordination with the global and regional Marketing team.
Manage and monitor the overall advertising budget, ensuring efficiency and alignment with strategic priorities.
Take full accountability for the country's Media & Advertising results, ensuring execution and delivery according to plan.
Drive overall marketing performance management across all channels, monitoring local and global dashboards and reporting results against a set of KPIs shared with the Global Marketing team (e.g., leads, calls, traffic, awareness).
Contribute to the development of the global strategy by providing market-specific insights and local perspectives.
Coordinate media agencies in line with the Global Agency strategy and initiatives. Main external stakeholders: media agency, media vendors, DM partner, loyalty program partner, creative agency
Manage local loyalty programs: mechanic definition, creative brief, CRM activities
Monitor, evaluate, and steer the performance and contribution of external suppliers, ensuring quality, consistency, and timeliness.
Foster effective cross-functional collaboration with regional and global teams to maximize efficiency and impact.
Required Skills & Experience
Professional experience
Bachelor's degree in marketing or a related field.
Minimum of 5 years of experience in similar roles in Media Planning, Performance analysis or Advertising.
Proven experience in budget management and agency coordination.
Fluency in English (written and spoken)
PowerBI knowled