Marketing and Product Specialist
Pubblicato il 04-08-2026 - Altro in Italia
Marketing & Product Management Specialist - OFF Road The role of the Off Road Portfolio & Product Management Specialist inside FPT organization is to support at 360° the Head of Off Road Portfolio & Product Management (P±), where the main goal of the P± is to be the ‘Voice of the Customer’ throughout the organization with the objective of optimizing the company’s development capabilities of Powertrain solutions and new businesses. Key Accountability Work in coordination with P± Manager to develop the specific segment market know-how to define product go-to-market strategy Continuously monitor market needs and requirements (e.G. organizing specific customer workshops with OEM and final customers), taking into account future technology / developments,
competitor products/services and the changing requirements of regulatory norms Defining product drivers for Powertrain applications on a world-wide basis Analyzing market trends in your business segment and competitors’ moves in terms of new product launches and technical roadmaps Assess FPT Powertrain product competitiveness and perform gap analysis Scout for new market/business/customer opportunities Ensure adequate price positioning through value analysis Support the preparation of company’s program approvals through competitive assessment analysis Collaborate to produce product roadmaps and target settings for mid-long term development Collaborate to define product communication guidelines and support brand and training activities Collaborating to FPT’s exhibitions preparation and attendance Supporting FPT’s and customers product launches, press-events and communication strategies Organizing training sessions for FPT’s sales teams customers/dealers Support the development of marketing and sales tools and the release of commercial documentation Support Regions for local activities and acquire a world-wide knowledge of Powertrain market Required Skills & Background Master degree (Management/Mechanical/Electronic