Group Digital Marketing Senior Professional

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79yasn

Experteer Overview In this role you drive the Digital Products Vision and oversee performance and adoption across Generali's group. You will work within the Group Brand & Digital Unit to align with Driving Excellence goals and lead cross‐functional initiatives that enable digital transformation. You will leverage insights to enhance customer experience and explore AI‐driven opportunities to deliver measurable business value. This is a strategic, impact‐focused position at group level with a strong emphasis on governance and collaboration.
Retribuzione / Benefits Steer Digital Products Vision, Strategy and Innovation to align with Driving Excellence goals
Use customer feedback to guide product enhancements and ensure a user‐friendly experience
Scan emerging technologies and trends to identify innovation opportunities
Consolidate digital performance data from BUs to assess marketing effectiveness and engagement
Promote adoption of digital tools across BUs and optimize channels and touchpoints
Lead digital enablement initiatives, aligning BU needs with enterprise transformation goals




Mentor local digital champions to enable autonomous digital adoption while adhering to governance
Foster strategic partnerships with internal stakeholders and external vendors for scalable digital solutions
Collaborate with AI team to monitor trends and implement AI‐driven personalization, content creation, and automation
Integrate responsible AI solutions in collaboration with technology teams and external partners
Responsabilità Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or related field
8+ years in digital marketing with 3–5 years in a senior leadership role in a multinational or complex organization
Proven track record in digital strategy, performance management, and product innovation
Strong expertise in omnichannel marketing and customer experience optimization
Solid understanding of AI‐driven marketing, personalization engines, and automa

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/79yasn