Product Innovation Marketing Coordinator
Pubblicato il 04-08-2026 - Costa Crociere in Genova
ph3Job Description /h3pTurn ideas into experiences. Shape what our guests will feel, remember, and love. /ph3Job Description /h3pTurn ideas into experiences. Shape what our guests will feel, remember, and love. /ph3Live your ambition. Lead with impact /h3pJoin us in bGenoa /b as bProduct Innovation Marketing Coordinator /b, where creativity meets execution and innovation becomes experience. /ppYou will play a pivotal role in bringing Costa’s product innovations to life—transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint. /ppIn this role, you will help shape how our brand evolves, ensuring that every innovation is not only launched, but truly experienced—creating emotional connections and reinforcing what makes Costa unique in the world of travel. /pulliFrom Product Innovation to Compelling Stories /li /ulpContribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa’s brand identity and campaign frameworks, in close alignment with Brand Advertising /pulliIntegrated Activation Guest Experience Consistency /li /ulpPlan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication /pulliEnd-to-End Execution Cross-Functional Orchestration /li /ulpCoordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials,
digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution, and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact /ph3What Makes You Unique /h3ulliYou bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer‑centric environments /liliYou know how to transform concepts into stories—turning product ideas into distinctive, engaging and on‑brand narratives /liliYou have proven experience in orchestrating multi‑channel campaigns, across digital, physical and experiential touchpoints /liliYou combine strong project management skills with the ability to navigate and align multiple stakeholders effectively /liliYou are hands‑on, proactive and detail‑oriented, with a natural drive to turn strategy into high‑quality execution /liliYou are fluent in English and open to travel and onboard experiences, embracing the opportunity to connect closely with our product /liliWillingness to travel regularly /li /ulh3What We Offer /h3h3Your Journey with Us /h3pAt Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy. /ph3Benefits That Matter /h3pEnjoy daily meal vouchers,
exclusive discounts, and access to our platform for sports, travel, and cultural perks. We also provide free medical insurance and additional welfare benefits for you and your family. /ph3Lifestyle Family Care /h3pCelebrate life’s milestones with special gifts, enjoy discounts on cruises and onboard services, and vantaggi from convenient solutions like Amazon Hub Lockers in our Genoa offices. /ph3Growth Engagement /h3pWe invest in your development through tailored learning programs, volunteering opportunities, and wellbeing initiatives. Our loyalty program and community events make Costa not just a workplace but a place to belong. /ph3Your employment: /h3ulliContract type: Open-term, full-time, hybrid /liliCCNL: " Unico dell'Industria Armatoriale - Sezione 15 per il personale di terra". /liliSalary Range: 45.000 - 55.000€ based on skills and professional experience and individual incentive scheme. /li /ulh3Who We Are: /h3pOur community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests. /ppCosta belongs to the Carnival Corporation plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a unique experience on board and on land. /ppWe are united by a shared passion: to drive success and live our ambition. Whether on board or shoreside, we bring energy, creativity, and a spirit of adventure to everything we do. /p /p #J-18808-Ljbffr