Customer Strategy

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Customer Strategy & Planning Manager - Beauty & Wellbeing Join to apply for the Customer Strategy & Planning Manager - Beauty & Wellbeing role at Unilever .
About Unilever With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of consumers and communities. Our purpose is to make sustainable living commonplace, believing that doing business ethically drives superior performance. We value our people and believe that working with purpose creates a better business and a better world.
Unilever offers a unique career journey within an inclusive, collaborative, and flexible environment. We support our employees in shaping their own futures, recognizing that one size does not fit all.
Category Beauty & Wellbeing ITALY is one of Unilever's five Business Groups. It is transforming to become a more consumer-led beauty business, focusing on growth through Purpose, Science, and Desire. Our strategy involves premiumization, strategic demand spaces,



digital capabilities, and expansion into disruptive channels. Achieving these goals requires agility, discipline, and an owner's mindset, fostering a vibrant beauty culture from within.
Job Purpose Customer Development (CD), our Sales organization, works closely with customers to pioneer new products, build categories, and deploy retail and shopper capabilities. This role supports the commercial leadership of the Beauty & Wellbeing category in Italy.
Main Responsibilities Develop and execute channel and category plans for B&W; to achieve commercial objectives across multiple channels, including price list definition, promotional strategy, and monitoring.
Create strategies to increase market share in black and white segments.
Lead Net Revenue Management (NRM) initiatives and ensure compliance with the Commercial Investment Framework with CDB teams.
Conduct market and territory analysis to identify tren

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