Stage | Marketing Data Intern

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a1en4

Marketing Data Intern, you will support marketing performance analysis by evaluating campaign ROI, customer behavior, and A/B test results, while developing dashboards and actionable insights. You will collaborate with cross-functional teams to optimize CRM, SEO/SEA strategies, and drive data-informed decision making.

La preghiamo di leggere attentamente la panoramica e i requisiti per questa possibilità di lavoro riportati di seguito.
We want you to:

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- Support the analysis of marketing campaigns ROI, identifying key drivers of performance and suggesting improvements.

- Perform CRM segmentation to understand customer behavior and tailor marketing actions.

- Contribute to the monitoring of A/B tests, analyzing results and providing actionable insights.

- Develop dashboards and reports (Tableau/Power BI) to track KPIs and campaign performance.

- Contribute to SEO and SEA performance analysis, optimizing keyword strategies, bids, and budget allocation.

- Assess the impact of Google AI campaign formats (e.g. Performance Max, Demand Gen) and provide recommendations to balance efficiency with brand goals.

- Analyze consumer behavior, preferences, and purchase patterns to optimize marketing strategies.

- Monitor CRM KPIs: DEM performance, consent acceptance, loyalty rate,



repurchase rate,…

- Provide insights on brand and product perception, comparing performance with competitors and highlighting strengths and improvement areas.

- Collaborate with brand & communication, business strategy and sales teams, and when needed, with external research agencies, to ensure data-driven decision making. xysqume

- Stay up to date on industry trends, innovative methodologies, and analytics tools to support continuous improvement.

What about you:

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- Bachelor or MSc or PhD level degree in a discipline such as computer science, machine learning, applied statistics, mathematics or engineering

- Programming (focus on machine learning): Python (preferred), R

- 1 year of work experience in a similar role is preferred

- Demonstrated attitude for analytics

- Ability to work collaboratively in a team environment

- Ability to work effectively with people at all levels in an organization

- Fluency in both Italian and English

What we offer:

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- Continued learning and professional development

- Daily ticket restaurants (€ 10 per working day)

- Highly international working environment

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a1en4