04 ago - Cusano Milanino
Experteer Italy
Experteer OverviewIn this role you drive digital growth for E.ON Energia, shaping strategies across energy commodities and value-added solutions. You will align marketing and sales initiatives with business goals while leveraging data, performance insights, and evolving digital trends. You’ll collaborate with cross-functional teams and external partners to optimize the customer funnel from acquisition to conversion. The opportunity emphasizes AI-enabled marketing innovation and scalable, data-driven growth. You join a mission-driven team shaping Europe’s energy transition.
Retribuzione / Benefits
- Define and lead the digital marketing and sales strategy across energy commodities and value-added solutions to align with growth goals
- Manage digital acquisition and lead generation across B2C and B2B, including budget planning and ROI optimization
- Drive paid and organic growth initiatives, including SEO, to increase qualified traffic and conversions
- Design customer journeys to generate high-quality leads and sustainable growth across channels
- Advance marketing tech and data ecosystems using AI, CDPs, personalization, and GEO/LLM-based optimizations
- Oversee external agencies and partners, ensuring alignment with marketing and global stakeholders
Responsabilità
- At least 8 years of experience in digital marketing, digital sales, or related commercial roles with increasing responsibility
- Experience xysqume managing large-scale customer acquisition programs and substantial marketing investments
- Leadership experience in energy, utilities, telecom, insurance, or similar sectors (energy sector experience a plus)
- Strong knowledge of digital channels and performance drivers (performance marketing, SEO, analytics, martech)
- Solid understanding of AI applications in digital marketing (personalization, CDPs, LLM/GEO-based optimization)
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