Category Manager - Passion-Led Experiences

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ppbABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES /b /ppFounded in 2017, WeRoad is a fast-growing startup disrupting the travel industry across Italy, Spain, UK, Germany, France, Switzerland and the US. We're a community of travelers who turn every trip into a life-changing experience, connecting like-minded Millennials and Gen Z travelers and sending them on adventures to 1000+ destinations worldwide, guided by a network of thousands of Travel Coordinators. /ppOur mission is to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry — not through performance marketing, but through community, word of mouth, and the people who lead our trips. /ppSounds exciting? Before you apply, take a look at our Cultural Manifesto. /ph3ABOUT THE ROLE /h3pbJOB TITLE: Category Manager – Passion-Led Experiences /b /ppbLOCATION: Milano, hybrid /b /ppbTYPE OF CONTRACT: Permanent contract, tempo pieno /b /ppbREPORTING TO: CSO /b /ppbSALARY RANGE: 45-60 K€ /b /ppPassion-led experiences give people a different, and often stronger, reason to travel: to learn something, get better at something, or go deeper into something they already love, sports, skiing, wine, cooking, art, diving, sailing. /ppThey reach people who wouldn't pick a trip off a geography-led catalogue, but will book instantly if the offer is "learn to ski with a real instructor" or "a wine week with a sommelier." This is incremental portfolio, incremental CR, and a new top-of-funnel that isn't competing for the same demand as our classic itineraries. /ppThis is how we bring in people who don't yet see themselves as group travellers only. Someone who wants to learn to sail may never have considered a group trip, but they will follow a sailing instructor, join their events, and eventually book their first WeRoad experience through that passion, not through a destination search. /ppWe're looking for a Category Manager to own this vertical offering end to end: build the portfolio, source and grow the ecosystem of vertical experts and partners, and turn them into real experiences content channel across both WeRoad (trips) and WeMeet (our community events platform). This is a business-owner role, you'll run the PL for the category, not just the pipeline. /ph3WHAT YOU'LL DO /h3pbOwn vertical portfolio growth performance /b /pulliGrow passion-led / vertical experiences to at least 20% of the overall trip portfolio. /liliDrive a +20% uplift in average conversion rate (CR)



across the non-vertical portfolio by strengthening the vertical offering as a differentiator. /liliGrow Events to 50% of the overall vertical offering. /liliOwn the PL of the vertical category across WeRoad and WeMeet — offering mix, unit economics and commercial performance. /liliPartner with Marketing, Content and Product to bring vertical stories, expert profiles, real people and experiences to life across the funnel on website, social media, communications /li /ulpbBuild and manage the vertical partner ecosystem /b /pulliIdentify, develop and manage new vertical categories and partners: active trips, food wine, wellness, art culture, festivals, sailing, and future verticals. /liliSource vertical experts as Travel Producers, event creators and group leaders on WeRoad and WeMeet /liliOnboard vertical DTC and travel brands onto the WeRoad marketplaces as supply for trip and events /liliLaunch and run the affiliation program to sustain partners and producers that want to expand our audience and community together with us /li /ulpbWHAT WE'RE LOOKING FOR /b /pulliStrong business sense with a track record of experience owning a PL, ideally gained in strategy consulting, or as a founder/early operator of a community business or DTC brand. /liliA startup / product-led-growth mindset: comfortable building fast, testing, and iterating rather than over-scoping before shipping. /liliAI-native: uses AI tools naturally in day-to-day work to move faster and scale output without scaling headcount. /liliGenuine drive to build a community of creators and experience-makers — you see vertical experts as partners and a distribution channel, not just suppliers. /liliComfortable owning both sides of the job: the commercial/PL discipline of category management and the hands-on push of onsite and in-app offering, content and activation. /liliStrong relationship-building skills to source, convert and retain vertical experts through a structured, tiered partner journey. /liliFluent in English; Italian a strong plus given the size of the domestic vertical ecosystem. /li /ulpbYOU WILL LOVE WORKING AT WEROAD IF /b /pulliYou dream big, aim higher, and push yourself beyond limits you didn't think possible.



Challenges excite you, and you're hungry for the next win. /liliYou want to be part of a young, smart, and fun team that shares your passion for travel and community. /liliYou're an entrepreneur at heart, take responsibility from day one, and move fast to make things happen. /liliYou prefer adventure over routine and thrive in the fast-paced, ever-changing ride of a scaleup — testing, learning and adapting because growth comes from action. /liliYou believe in the power of people: WeRoaders, Travel Coordinators and vertical experts are at the core of everything we do. /li /ulpbWHAT WE CAN OFFER /b /pulliPerformance-based bonus – A discretionary annual variable bonus, and based on performance and company results. /liliA free WeRoad trip every year – Choose your dream destination with €1,400/year travel discount or travel even more as a Travel Coordinator. /liliTrust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines. /liliOpportunities to learn – We invest in your growth with training and learning opportunities. /liliNew parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad). /liliExtra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us. /liliFun – A vibrant co-working space, team buildings and meet-ups. /liliHybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year. /li /ulpbReady to apply? /b /ppAt WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture. /ppThe selection process will consist of: /pulliintroductory call with Talent Acquisition Lead /lilitechnical and background-based interview with Hiring Manager /liliCase Study/ Second technical interview /liliCulture Champions step /li /ulpWeRoad is an equal opportunity employer: we consider all applicants regardless of race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, or any other legally protected characteristic. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a3bgj