Senior Product Marketing
Pubblicato il 04-08-2026 - Wolters Kluwer in Turbigo
We are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.
Per essere preso/a in considerazione per un colloquio, la preghiamo di assicurarsi che la sua candidatura sia pienamente in linea con le specifiche del lavoro riportate di seguito.
In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long‑term success of our solutions for Professionals, Enterprise clients, and the Public Sector.
Your Responsibilities
Market & Strategy
-
- Conduct in‑depth market analyses—including trends, customer needs, and competitive dynamics—to ensure a customer‑centric product offering with clear differentiation.
- Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high‑value solutions.
- Define the Value Proposition and craft compelling, consistent, and impactful storytelling.
Planning & Go‑to‑Market
-
- Set sales budgets and commercial targets by product and channel.
- Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing.
- Manage online and offline communication campaigns and produce high‑performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events).
Execution & Performance
-
- Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.).
- Monitor key business indicators and communication‑campaign performance metrics.
- Support training programs for sales channels and commercial teams.
Your Profile
-
- Degree in Economics (or Master’s in Marketing & Communication, Business & Management, or Social Media); at least 5 years of experience in Product or Marketing Management in multinational environments.
- Strong strategic and operational marketing expertise.
- An entrepreneurial mindset, proactivity, and a strong sense of ownership.
- Proven project‑management skills with the ability to coordinate cross‑functional teams.
- Solid and up‑to‑date knowledge of digital marketing.
- Excellent analytical, planning, multitasking, and problem‑solving abilities.
- Team spirit, strong communication skills, and a proactive, collaborative attitude.
- Outstanding writing and storytelling skills across multiple channels.
- Hands‑on experience with CRM systems, marketing‑automation tools (e.g., Eloqua), AI technologies, and AI‑based marketing tools.
- Flexibility, enthusiasm, and a hands‑on approach.
- Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.
- Fluency in English (C1 level), both written and spoken.
- Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).
What We Offer
-
- Hybrid model: 2 days per week in the office, 3 days remote.
- Meal vouchers: €8 per day.
- Health insurance: coverage according to the applicable collective agreement.
- Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities. xysqume
- Work from Anywhere: up to 20 days per year working remotely within the EU.
We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.
#J-18808-Ljbffr