System Marketing Manager - Healthcare
Pubblicato il 04-08-2026 - Experteer Italy in Catania
Overview
In this role you will shape the go-to-market and technical direction for NXPs silicon-based system solutions in healthcare. You will bridge medical device know-how with commercial strategy, creating reference designs and PoCs that demonstrate value to OEMs while driving global business for the healthcare segment. You’ll lead cross-functional teams from concept to working demonstrator and own the regional design-win pipeline and revenue trajectory. Expect to engage with customers, partners, and executives to align strategy with market needs and regulatory requirements. This is a strategic, impact-driven position at a company shaping healthcare technology and patient outcomes.
Responsibilities
- Define system reference design and PoC requirements for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)
- Translate clinical and OEM use cases into technical specifications across MCU/MPU, analog front-end, connectivity, security, and AI compute
- Lead cross-functional execution with systems engineering, applications, and design teams from concept through working demonstrator
- Prepare program introduction materials (business case, technical brief, executive readout) to secure internal investment and resourcing
- Define success criteria, BOM cost targets, and differentiation vs.
competitive solutions
- Own healthcare segment revenue, design-win pipeline, and SAM/forecast tracking across regions
- Build and maintain relationships with global OEM partners and Tier-1 accounts
- Coordinate regional sales and FAE teams to align global strategy with local execution
- Track competitive landscape and market share movement; report against business KPIs
- Develop technical articles, white papers, and benchmarking content for executive and customer-facing audiences
- Support executive strategy decks, design-win playbooks, and roadmap communications
- Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings
Qualifications
- 7+ years in semiconductor system marketing, applications engineering, or product management with healthcare/medical device exposure
- Demonstrated experience taking a reference design from definition through customer-facing launch
- Strong grasp of regulatory context (IEC 60601, FDA) as it shapes system architecture decisions
- Excellent written/verbal communication for senior executive and OEM partner audiences
- Global travel availability
Benefits
- annual incentive opportunities
- equity potential
- competitive benefits package
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