Senior SEM Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a6hb4

ppFrom day one at Unobravo, we've been on a mission to bmake mental health support truly accessible to everyone /b by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it. /p pOur success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With bover 9,500 qualified therapists /b and more than b10 million therapy sessions /b delivered, we're proud to have made a meaningful difference in countless lives. /p pJoin us as our new bSenior SEM Manager /b in the bPerformance Marketing team /b: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact. /p pWe're seeking someone bold and visionary, ready to break barriers and fuel our international expansion. /p h3THE ESSENTIALS /h3 pbSeniority: /b Mid-Senior /p pbLanguages: /b Italian, English (fluent) /p pbPreferred Location: /b Milan /p pbSalary range: /b EUR 50,000 - 65,000 in line with our commitment to transparent and equitable compensation practices /p h3THE ROLE /h3 pWe're looking for an bSenior SEM Manager /b to own and scale our Paid Search growth strategy across Italy and Spain. You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC. You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity. /p h3WHAT YOU'LL DO /h3 ul liOwn Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube. /li liDrive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making. /li liBuild and execute a structured experimentation roadmap, including A/B testing, landing page testing,



geo testing, and incrementality measurement. /li liEnsure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights. /li liCollaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities. /li /ul h3MUST-HAVE SKILLS /h3 ul li6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments. /li liStrong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets. /li liStrong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices. /li liExperience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:CAC. /li liStructured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking. /li liAI-first working style, actively leveraging automation to improve speed and performance. /li liHigh ownership, execution speed, and comfort working in ambiguity. /li liFluent in Italian and English (written and spoken) /li /ul h3POWER-UPS /h3 ul liExperience with Microsoft Ads / Bing Ads campaigns. /li liSpanish language skills (working knowledge or higher). /li liFamiliarity with incrementality measurement tools and multi-touch attribution platforms. /li /ul pNot everyone checks every box, and that's okay.



If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you. /p h3WHAT WE OFFER /h3 pbScaling with purpose /b /p pStep into a work environment that's in bconstant motion /b, and bever-evolving /b. Be part of a company that's on the rise. /p h3Everyone Needs Unobravo /h3 pYour mental health matters. Get access to bexclusive discounts on psychotherapy sessions /b with our professionals: your well-being comes first. /p h3Moments That Matter /h3 pEnjoy unforgettable bcompany retreats /b, bteam-building /b experiences, nationwide baperitivo parties /b and more. Because we love celebrating milestones together. /p h3Free Online Language Training /h3 pWe speak your language, and want you to speak ours! Enjoy a bfree membership and conversation courses /b on our language platform to grow personally and professionally. /p h3Birthday Off /h3 pCelebrating the passing of time is also fun at Unobravo! All employees can enjoy a bday off /b on the month of their bbirthday /b. /p h3World Mental Health Day, Our Way /h3 pOn World Mental Health Day, we step back together, giving each of us ban additional day off /b to rest, reflect and recharge. /p h3Inclusive Parental Leave /h3 pEnjoy bextra days off /b to celebrate the arrival of your little ones. Available for ball parents /b, including biological fathers, same-sex parents, adoptive, and foster parents. Because every family deserves time to connect. /p h3Equal Opportunity Accommodations /h3 pWe’re proud to be an equal-opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all. /p pIf you require any support or adjustments during the application or interview process, please let us know, we’ll do our best to make sure you have a positive experience. /p /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a6hb4