Shopper & Data Analytics OOH Specialist
Pubblicato il 05-08-2026 - Beni di consumo e di lusso / Moda in Italia
Main Responsibilities:
Build a comprehensive understanding of shopper motivations, purchasing drivers and barriers throughout the path to purchase across indirect channels such as wholesalers, direct channels including bars, restaurants and hotels, as well as mini chains and travel retail customers.
Analyze shopper behavior and market data to uncover insights that can generate category growth opportunities tailored to specific channels and customers.
Support the definition of guidelines and activation standards for key retail mix elements within the OOH environment, including point-of-purchase materials and permanent display solutions.
Contribute to assortment development initiatives and support the implementation of Nutella Recipe projects dedicated to OOH channels.
Develop innovative point-of-sale experiences, exploring new approaches to category management, permanent merchandising solutions, and the adoption of pre-store and in-store technologies.
Support the definition of customer development strategies and continuously expand category knowledge,
both within established business areas and emerging opportunities in the OOH channel.
Collaborate in the design and execution of research plans aimed at understanding shopper behavior, decision‐making processes, and channel dynamics.
Support Category Management projects by facilitating data collection, analysis, and sharing activities, helping to strengthen category development initiatives.
Enhance data knowledge across the organization and translate complex analyses into clear and actionable insights for Sales and other stakeholders.
About You:
You bring a strong analytical mindset and a genuine curiosity about understanding what drives shopper behavior.
You bring the ability to interpret complex information, identify meaningful trends, and uncover opportunities that support business growth; your understanding of different markets and cultural contexts allows you to approach challenges with a broad perspective and adap