Brand Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a6vyq

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others.
For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.
This role is focused on increasing brand awareness and product adoption through hands-on experiences, including training sessions with customers and healthcare professionals, as well as partnerships with gyms and other organizations aligned with the Blackroll ecosystem.



The position requires strong engagement with partners and end consumers by delivering product training sessions and representing the brand in the field.
Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
Organization and on-field management of brand activations, events, workshops and demo sessions
Delivery of product education and training sessions to retailers, gyms and health professionals
Development and adaptation of marketing materials and training tools in line with brand guidelines
Controlling and reporting of the marketing and event budgets
Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
Support seasonal campaigns through field activities and experiential marketing initiatives
Collection and sharing of feedback and insights from the field to improve product positioning and training effecti

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7a6vyq