Director of Sales

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Commercial Strategy

* Develop, implement and continuously refine the hotel's integrated commercial
strategy, on a total revenue perspective.
* Lead all Sales, Marketing, Digital Marketing, Public Relations and Business
Development initiatives.
* Position Kimpton Villa Miramare Taormina as the preferred luxury lifestyle
destination in Taormina and the wider Mediterranean market.
* Build commercial strategies aligned with the objectives of Kimpton Hotels &
Restaurants and IHG Hotels & Resorts.
* Collaborate closely with the Director of Revenue Management to maximise
Occupancy, ADR, RevPAR, Market Share and overall profitability.

Sales Leadership

* Develop annual and long-term sales strategies across all market segments.
* Build and maintain strong relationships with luxury travel advisors,
wholesale partners, destination management companies (DMCs), premium tour
operators and corporate clients, in accordance with the distribution
guidelines of IHG Hotels & Resorts.
* Lead negotiations for corporate agreements, preferred partnerships and RFP
submissions.
* Drive leisure, luxury,



strategic MICE and group business while optimising
business mix.
* Identify new revenue opportunities and strategic partnerships.
* Represent the hotel during sales missions and international roadshows.

Marketing & Brand Positioning

* Develop and execute comprehensive marketing and communication strategies.
* Lead brand positioning initiatives that reinforce Kimpton's unique lifestyle
identity.
* Manage digital marketing campaigns including SEO, SEM, paid media, content
marketing, influencer partnerships and social media strategy.
* Oversee creative content, photography, video production and storytelling
initiatives.
* Ensure brand consistency across all communication channels.

Public Relations

* Develop and execute strategic PR plans.
* Build relationships with international media, luxury travel journalists and
influencers.
* Coordinate press trips, media events and hotel launch activit

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