Marketing Director Salewa
Pubblicato il 05-08-2026 - Altro in Italia
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
At Salewa we are looking for a Marketing Director to lead the next phase of the brand's global growth.
This role defines and drives the global marketing vision, shaping how Salewa connects performance, innovation and mountain culture across all consumer touchpoints.
Working across brand, product, commercial and community, the Sr Marketing Manager combines strategic leadership with hands-on execution across global campaigns, storytelling, digital ecosystems and athlete marketing,
bridging Salewa's mountaineering heritage with its future ambition as the most relevant modern mountain sports brand in the world.
Tasks and responsibilities
Global Strategy & Positioning
Support the development and the execution of Salewa's global brand strategy, positioning and long-term marketing vision, ensuring a clear and differentiated point of view across mountain sports categories
Translate the brand strategy into global marketing roadmaps and scalable frameworks, ensuring consistent execution across regions and channels
Integrated Global Campaign
Lead the development and execution of integrated 360° global campaigns across brand, product, retail, e-commerce, social media, PR, sports marketing, events and partnerships
Build best-in-class go-to-market frameworks for seasonal launches across footwear, apparel and equipment, ensuring strong alignment between global direction and regional execution
Product Storytelling & Commercial GTM
Partner closely with Product and Commercial teams to transfor