Owned Media Expert
Pubblicato il 03-08-2026 - Experteer Italy in Bardi
Experteer Overview
You will shape and scale ING Italy's owned media for Business Banking, driving growth through strategy and hands?on execution across email, in?app, and lifecycle touchpoints.
You'll align with data, UX, branding, and product teams to integrate owned media into the customer journey, delivering measurable commercial impact.
The role combines strategic thinking with experimentation, personalization, and performance optimization in a fast?paced, cross?functional environment.
This is a chance to lead a data?driven owned media engine that accelerates digital sales in Italy.
Retribuzione / Benefits
Define and scale the full?funnel owned media strategy across email, in?app placements, inbox/push messaging and other lifecycle touchpoints
Design and optimize always?on customer journeys and tactical campaign flows
Translate customer signals into smarter segments, triggers, propositions and communication flows to boost relevance and conversion
Own the experimentation roadmap across content, audiences, placements and journey setup with measurable impact
Monitor performance and translate insights into actionable improvements and dashboards
Coordinate with stakeholders to deliver owned media executions with speed, quality and governance
Responsabilità
2–5 years of experience in CRM, owned media, lifecycle marketing, digital sales or performance marketing
Hands?on experience with owned channels (email, in?app, push/inbox, landing pages, lifecycle communication)
Strong analytical mindset to translate data into actions
Experience with segmentation, personalization, testing and performance optimization
Affinity with automation and AI?driven optimization in marketing
Up to date with trends in CRM and lifecycle marketing
Entrepreneurial, pragmatic and decisive
Comfortable in a corporate setting with startup speed
Challenger mindset and ability to remove blockers
Bachelor's or Master's degree in digital marketing, business, communication or related fields
Fluent in English and Italian
Requisiti fondamentali
Flexible Lavoro da remoto
Competitive base salary with performance?based bonuses
Health and Accident insurance
Pension fund and welfare plan
Training and development opportunities
Wellbeing programs
#J-*****-Ljbffr