Marketing Manager - Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ab3il

Responsibilities
Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights
Define the marketing activation calendar and lead the planning and execution of 360 campaigns across all relevant channels
Help define the local product portfolio focus based on market needs and opportunities
Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience
Manage agencies to ensure timely, high-quality campaign execution
Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels
Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store
Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity
Partner with local Commercial teams and other stakeholders to align marketing with market goals
Monitor competitors, trends, and new market opportunities and derive actionable plans




Requirements
4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue
Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market
Hands?on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing
Ability to build impactful and consistent digital consumer journeys
Strong hands?on project management and cross?functional collaboration skills
Strategic, creative, and data?driven mindset with confidence in using digital marketing tools
Fluent in English and Italian (both written and spoken)
Core Competencies
Demonstrates expertise in developing and executing brand and marketing strategies tailored to the Italian market, with a strong focus on integrated campaigns, digital consumer journeys, and cross?functional collaboration. Proficient in managing brand metrics and ensuring consistency in brand messaging and identity.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ab3il