Senior Marketing Ai Transformation Lead

03 ago - Parma
Barilla Group

pBarilla Group in Parma is seeking a Marketing AI Adoption Senior Manager to lead analytics and AI transformation across Marketing, from content creation to AI search visibility and governance.
/ppYou will own the Marketing AI roadmap, drive adoption and scale, collaborate with Marketing, Digital, Data/Tech, Legal and agencies, and ensure responsible AI practices with measurable outcomes.
This role requires travel, fluent English and Italian, and experience leading global marketing AI initiatives.
/p #J-*****-Ljbffr

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