Digital Marketing & Performance Specialist (11521)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7afmit

Experteer Overview

In this role you drive multi-channel digital campaigns to boost brand visibility and revenue. You’ll work with internal teams and external agencies to plan, launch, and optimize ads, landing pages, and tracking infrastructure. You’ll analyze performance data to inform ongoing improvements and contribute to AI assisted search initiatives. This is a hands‑on, cross‑functional role that balances technical setup with strategic optimization to support growth.

Retribuzione / Benefits

- Plan, launch, and optimize campaigns across Google Ads, Meta, LinkedIn, and marketplaces
- Coordinate assets, timelines, and approvals with internal teams and external agencies
- Create and optimize landing pages for campaigns, product launches, and lead generation
- Support tracking setup via GTM, GA4, and platform pixels
- Manage data flows and automations (e.g., Zapier)
- Monitor campaign performance against KPIs using GA4,



Looker Studio, and dashboards
- Conduct post‑campaign analyses and translate insights into actionable recommendations
- Develop GEO (Generative Engine Optimisation) best practices for AI powered search environments

Responsabilità

- Bachelor in Digital Media
- Minimum 5 years of digital marketing experience
- Experience managing multi‑channel campaigns and teams
- Proficiency in Google Ads, Meta, LinkedIn Ads, and marketplace platforms
- Experience with GTM, GA4, Looker Studio, and platform pixels
- Experience managing external agencies and media partners
- Fluent English; other languages a plus

Requisiti fondamentali

- Permanent contract
- Salary 35,000-40,000 EUR
- Welfare and benefits package

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7afmit