Lg&A Product Marketing
Pubblicato il 05-08-2026 - Experteer Italy in Firenze
Experteer Overview
In this role, you drive strategic product and collection development for assigned categories within a luxury leather goods and accessories portfolio. You will partner across Design, Product Development, Retail, and Supply Chain to ensure launches align with brand objectives and commercial priorities. You lead lifecycle activities from concept to market, leveraging insights to optimize growth and profitability. You will influence future collections and storytelling, contributing to a cohesive brand experience and market success.
Retribuzione / Benefits
- Analyze sales performance, trends, and consumer insights to identify opportunities and risks for growth
- Develop trend reports, benchmarking, and market analyses with actionable recommendations
- Define product and collection strategies translating objectives into clear briefs
- Coordinate collection presentations and showroom launches with consistent storytelling
- Ensure accurate product data management within the PLM system
- Maintain collection development documents (briefs, delivery plans, pricing benchmarks)
- Prepare cross-functional tools and guidelines for launches (VM, comms, forecasts, training)
- Own monthly sales forecasting for carry-over products and seasonal forecasts for new launches
- Define target retail prices and ensure pricing architecture aligns with business goals
- Present strategies and performance analyses to senior management and stakeholders
- Collaborate with cross-functional teams to ensure coherent product strategy throughout the lifecycle
- Manage day-to-day product marketing activities and contribute to strategic category projects
Responsabilità
- 5–7 years of experience in Product Marketing, Merchandising or related functions within luxury, fashion or lifestyle xysqume brands
- Solid understanding of product marketing, collection development, and lifecycle management
- Strong knowledge of luxury industry, consumer dynamics, market trends, and retail
- Experience in sales analysis, forecasting, pricing strategies, and business performance monitoring
- Proven project management skills with ability to coordinate multiple initiatives and stakeholders
- Strong analytical and reporting capabilities with data-to-insight translation
- Advanced proficiency in Excel and PowerPoint; SAP, ERP systems, and Power BI knowledge a plus
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