ppSelect how often (in days) to receive an alert: /p pAlfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. /p pOver three years ago, we embarked on a transformative journey to become ba truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health /b. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities. /p pBut our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets. /p pAs part of our growth, we are now recruiting a new Brand Manager CHC/OTX to join our growing CHC/OTX Business Unit! /p pThe Brand Manager CHC/OTX will be responsible for developing and executing marketing strategies for assigned brands, managing the product lifecycle, driving commercial performance, and ensuring the successful implementation of integrated communication campaigns targeting both consumers and healthcare professionals. /p pThis role requires a strong combination of strategic thinking, analytical capabilities,

financial acumen, and cross-functional leadership within a highly competitive healthcare environment. /p h3Key Responsibilities /h3 ulliDevelop and execute marketing strategies for assigned OTX brands. /liliManage the product portfolio, including launches, lifecycle management, pricing, and innovation opportunities. /liliLead integrated communication campaigns targeting consumers and healthcare professionals across traditional and digital channels. /liliAnalyze market trends, competitive landscape, and business performance to identify growth opportunities. /liliMonitor key business indicators, sales performance, market share, and ROI. /liliManage brand budgets and support PL analysis to ensure profitability objectives are achieved. /liliPartner with Sales, Medical, Regulatory, Finance, and external agencies to ensure effective execution of marketing plans. /liliSupport medical education initiatives, congress participation, and KOL engagement activities. /liliEnsure compliance with all applicable pharmaceutical and OTC regulations. /li /ul h3Qualifications /h3 ulliBachelor's Degree in Marketing, Business Administration, Medicine, Pharmacy, Life Sciences,

or related field (required). /liliPostgraduate degree or specialization in Marketing, Product Management, or related fields preferred. /liliPrevious experience as an OTX Product Manager, Pharmaceutical Marketing professional. Any commercial role within the healthcare industry is welcome. /liliExperience developing campaigns across POS, digital, social media, video, and influencer marketing channels. /liliStrong understanding of PL management, ROI analysis, and budget management. /liliKnowledge of IQVIA, Knobloch, and Close-Up audits. /liliExperience with CRM platforms, data analysis, and sales reporting tools. /liliAdvanced Excel and PowerPoint skills. /liliAdvanced English proficiency. /liliStrategic Thinking /liliAnalytical Skills /liliCommunication Influence /liliCross-functional Collaboration /liliResults Orientation /li /ul pbWhy Join Alfasigma: /b /p pbAt Alfasigma, we foster a culture where the courage to innovate is key to our success. /bbr/We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development. /p pOur commitment to people and patients is at the heart of everything we do. /p pWe value diversity and welcome individuals with unique perspectives and experiences. /p pWe believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress. /p pbJoin Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry. /b /p /p #J-18808-Ljbffr

Brand Manager CHC/OTX

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