Principal Business Development Specialist - Custom
Pubblicato il 05-08-2026 - Renesas Electronics in Livorno
**Company Description** Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders. We are committed to creating a diverse culture where everyone is included and feels a sense of belonging. For more information, please read our Diversity & Inclusion Statement. Roles and Responsibilities Marketing specialist
- To find new potential custom SOC markets/customers and to make strategy for target markets/customers, cooperating with the sales department to expand the custom SoC business.
- Focusing market : Industry Automation, networking (Wireless, infrastructure) Activity
- Customer/competitor analysis and clarification of technology trends in the target market
- Target market/customer selection
- Planning strategy for each customer
- Advanced technology development proposals
- Execution of PDCA nCharm and challenge of the position
- Can join in strategic planning for future growth at an early stage. Required skills and work experience
- Experience working with customers in custom SoC business as a salesperson or engineer
- Basic knowledge of market strategy theory
- Semiconductor device design and development experience
- Knowledge of semiconductor process trends, IP and interface specifications, and standardization trends
- Specification formulation, design, and experience for equipment in which custom SoC is used **Additional Information** Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders. Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.