CRM Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7amvcv

ph3Experteer Overview /h3pAs CRM Director, you will define and drive Serapian’s global omnichannel CRM strategy to deepen engagement, loyalty, and ROI. You will align CRM initiatives with marketing and business goals, integrating online and offline touchpoints and guiding data-driven clienteling. Your leadership will shape personalized customer journeys and ensure a cohesive brand experience across all channels. This role offers the opportunity to influence growth in a luxury Maison through advanced segmentation and data insights. /ph3Retribuzione / Benefits /h3ulliDefine and implement the brand’s CRM and omnichannel engagement strategy across touchpoints /liliMap omnichannel customer journeys spanning retail, e-commerce, and wholesale /liliLead CRM initiatives to support brand positioning and commercial performance /liliManage and leverage CRM tools for client interaction and data management /liliMonitor CRM KPIs and cross-channel trends to optimize retention, reactivation, engagement, and conversion /liliDrive retention, loyalty, and lifetime value with targeted omnichannel campaigns /liliOversee integrated CRM campaigns ensuring a cohesive brand experience /liliCreate omnichannel CRM guidelines and suggest acquisition strategies /liliPlan and manage email, SMS, push notifications,



and loyalty programs /liliDevelop advanced segmentation using data from digital and physical behaviors /liliPartner with retail teams to strengthen clienteling and CRM adoption /liliEnsure data quality and privacy compliance /liliCollaborate with Richemont HQ and external suppliers on technology roll‑out /liliCoordinate media budgets and performance marketing in collaboration with agencies /liliSupport wholesale strategy and align with the global calendar /liliProvide ROI-focused reporting and ongoing optimization of marketing spend /liliCoordinate AP budget progress with Regions and assist in vendor processes /li /ulh3Responsabilità /h3ulli8-10+ years in CRM, digital marketing, media planning or related fields /liliCRM and omnichannel strategy execution in a Luxury Maison HQ /liliStrong knowledge of CRM platforms (Salesforce, HubSpot, Adobe Campaign) and marketing automation tools /liliExperience managing paid media campaigns across major digital platforms /liliAnalytical mindset with data analysis and reporting proficiency /liliStrong project and stakeholder management /liliExcellent communication and cross-functional collaboration skills /li /ulh3Requisiti fondamentali /h3ullisalary range: 50K-60K /liliannual premio plan /lilimeal vouchers (8 EUR per working day) /liliwelfare /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7amvcv