V.i.e. - E-merchandising Coordinator - Milan - 24 Months
Pubblicato il 05-08-2026 - Accor in Milano
Company Description We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others. Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store. **Job Description**:
This V.I.E. position is based in Milan, within a dynamic and collaborative environment where agility, creativity, and performance are key. **RESPONSIBILITIES**: - Collaborate on the yearly merchandising and animation roadmap for the general public and ALL loyalty programme members. Creating and activating commercial offers & campaigns
- Assist in defining campaign content (copy and visuals) tailored to different markets.
- Build and update pages and content using the CMS.
- Monitor campaign performance, analyse results, and provide actionable recommendations. Monitoring website & app performance
- Track and report on the performance of offers and campaigns using tools such as Google Analytics, Content Square, and Tableau. Supporting Conversion Rate Optimization (CRO)
- Help manage A/B testing and CRO strategies through our experimentation platform to enhance user experience and conversion rates. Communication & cross-team collaboration
- Liaise with digital marketing teams and channel owners to ensure campaign alignment.
- Present campaign concepts, outcomes,
and product updates to internal stakeholders.
- Coordinate with external partners such as content production and translation agencies. Project management & operational support
- Take part in ad hoc projects throughout the year based on team priorities.
- Be ready to take initiative and ownership of tasks, adapting to evolving business needs. **Qualifications**:
**Education**: Master’s degree (or equivalent Bac +4/5) in Digital Marketing, E-Commerce, or a related field **Experience**: Minimum of 1-2 years of relevant experience in digital marketing, e-commerce, or web content management (internships or apprenticeships included). **Key Skills**: - Strong analytical and organisational abilities
- Excellent written and verbal communication
- Ability to manage multiple projects with autonomy and a proactive mindset
- Comfortable working in a fast-paced, collaborative, and multicultural team environment
- Fluent in English (written and spoken) + Italian is a plus **Technical Proficiency**: Familiar with content and data tools: Office Suite, Adobe Experience Manager (CMS), Google Analytics, Tableau, and Content Square Additional Information **Why Join Us?** At Accor, we’re more than a world-leading hospitality group. We believe in people, in passion, and in performance. You’ll be empowered to lead with purpose, innovate boldly, and grow your career within a global network of leaders committed to excellence. **Ready to shape the future of hospitality across the UK & Ireland?** your information will be kept confidential according to EEO guidelines.