Senior Sem Manager

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ppFrom day one at Unobravo, we've been on a mission to bmake mental health support truly accessible to everyone /bby normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.
/p pOur success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere.
With bover 9,500 qualified therapists /b and more than b10 million therapy sessions /b delivered, we're proud to have made a meaningful difference in countless lives.
/p pJoin us as our new bSenior SEM Manager /b in the bPerformance Marketing team /b: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.
/p pWe're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.
/p h3THE ESSENTIALS /h3 pbSeniority: /b Mid-Senior /p pbLanguages: /b Italian, English (fluent) /p pbPreferred Location: /b Milan /p pbSalary range: /b EUR 50,********,000 in line with our commitment to transparent and equitable compensation practices /p h3THE ROLE /h3 pWe're looking for an bSenior SEM Manager /b to own and scale our Paid Search growth strategy across Italy and Spain.
You will drive acquisition growth through Google Ads and Microsoft Ads, with a strong focus on high-quality sessions, efficient CAC, and sustainable LTV:CAC.
You'll operate with an AI-first mindset, leveraging automation and experimentation to accelerate performance while protecting quality and brand integrity.
/p h3WHAT YOU'LL DO /h3 ulliOwn Paid Search growth strategy across Google Ads and Microsoft Ads, covering Search, AI Max, Performance Max, and YouTube.
/liliDrive scalable performance with an AI-first approach, leveraging automation for keyword insights, ad iteration, creative testing, reporting, and decision-making.
/liliBuild and execute a structured experimentation roadmap, including A/B testing, landing page testing, geo testing, and incrementality measurement.
/liliEnsure measurement excellence through clean tracking and attribution, partnering with Data and Analytics to improve performance visibility and funnel insights.
/liliCollaborate cross-functionally with Product, Data, and Creative teams to align campaign strategy with user experience, messaging, and business priorities.




/li /ul h3MUST-HAVE /h3 ulli6+ years of experience in Paid Search / SEM / Performance Marketing in high-growth environments.
/liliStrong expertise in Google Ads (Search, Performance Max, Demand Gen) with experience managing large budgets.
/liliStrong analytical mindset and solid measurement foundation, including Google Tag Manager and conversion tracking best practices.
/liliExperience optimizing beyond CPL, using metrics such as lead quality, cohorted CVR, CAC, and LTV:CAC.
/liliStructured experimentation approach: A/B testing, geo tests, landing page testing, incrementality thinking.
/liliAI-first working style, actively leveraging automation to improve speed and performance.
/liliHigh ownership, execution speed, and comfort working in ambiguity.
/liliFluent in Italian and English (written and spoken) /li /ul h3POWER-UPS /h3 ulliExperience with Microsoft Ads / Bing Ads campaigns.
/liliSpanish language skills (working knowledge or higher).
/liliFamiliarity with incrementality measurement tools and multi-touch attribution platforms.
/li /ul pbNot everyone checks every box, and that's okay.
If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.
/b /p h3WHAT WE OFFER /h3 ulliScaling with purpose /li liStep into a work environment that's in bconstant motion /b, and bever-evolving /b.
Be part of a company that's on the rise!
/li liEveryone Needs Unobravo /li liYour mental health matters.
Get access to bexclusive discounts on psychotherapy sessions /b with our professionals: your well-being comes first.
/li liMoments That Matter /li liEnjoy unforgettableb company retreats /b,b team-building /bexperiences, nationwide baperitivo parties /band more.
.
Because we love celebrating milestones together!
/li liFree Online Language Training /li liWe speak your language,



and want you to speak ours!
Enjoy a bfree membership and conversation courses /b on our language platform to grow personally and professionally.
/li liBirthday Off /li liCelebrating the passing of time is also fun at Unobravo!
All employees can enjoy a bday off /b on the month of their bbirthday /b.
/li liWorld Mental Health Day, Our Way /li liOn World Mental Health Day, we step back together, giving each of us ban additional day off /b to rest, reflect and recharge.
/li liInclusive Parental Leave /li liEnjoy bextra days off /b to celebrate the arrival of your little ones.
Available for ball parents /b, including biological fathers, same-sex parents, adoptive, and foster parents.
Because every family deserves time to connect.
/li liTo Fit in Our Culture /li liAt Unobravo, what truly connects us isn't just bwhat /b we do — it's bhow /b we do it.
/li liIf you're curious to discover the values and behaviors that guide us every day, take a look at our bCulture Page /b and see what being part of Unobravo really means.
/li liCome as you are /li liAt Unobravo, everyone is welcome.
We value individuality and believe that diverse perspectives make us stronger.
/li /ul pWe're proud to be an equal?opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.
/p pIf you require any support or adjustments during the application or interview process, please let us know, we'll do our best to make sure you have a positive experience.
/p h3Selection Process /h3 pEvery application is carefully reviewed by our Talent team.
If your profile matches the role, we'll reach out to schedule an introductory call.
/p pOur selection journey may vary depending on the position, but it's always designed to be clear, engaging, and meaningful.
You might be invited to complete a case study and will meet your future manager and key team members along the way, so you can get a real sense of what it's like to work with us, because finding the right fit goes both ways.
/p pAnd don't worry!
You'll always have a dedicated point of contact from our Talent team to guide you through each step and make sure you have the best possible experience.
/p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7aqx9v