Digital, Brand Communication Intern

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7arn98

Activities and List of projects the intern will be involved in.
To support the growth of communication channels and the implementation of branding projects for Italy, ensuring consistency with global guidelines and impact on key marketing KPIs, KNAUF Italia is seeking a Digital, Brand & Communication Intern.
Support the development of the KNAUF Group's digital channels and branding projects: • Development of digital channels and tools: Collaboration with HQ for the rollout and enhancement of digital channels, social media, and marketing automation; localization of content and guidelines for the Italian market, functional pilots, and system development.
• Lead generation & nurturing: Support for the creation of landing pages and forms, lead magnets, advertising campaigns, lead qualification, and nurturing workflow setup.
• Social media: Support for defining the editorial plan, publishing, community management, and KPI monitoring.
• Website & SEO: Update product pages and landing pages, basic on-page SEO optimization.
• Email marketing & automation:



Creation of DEM/newsletters, database segmentation, A/B testing, and reporting.
• Brand governance : Local implementation of global brand guidelines.
• Trade marketing: Support for organizing activities and initiatives for key targets.
Requirements Bachelor's degree in Marketing/Communications or similar.
• Knowledge of content management tools (CMS), SEO principles, and marketing automation.
Basic knowledge of blogging and editing will be considered a plus.
• Goal-oriented, proactive, precise, and team-oriented skills complete the profile.
• Proficiency in English Place of Work: Castellina Marittima (PI) Start date: May **** compensation: 700 € /month + Buoni pasto 8 €/day Knauf guarantees equal opportunities (Italian law n. ******) and invites data subjects to read the information concerning the processing of personal data (Article 13 of the EU Regulation ********)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7arn98