Media Communications Specialist - Formula 1

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7asm6w

pAlpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts. /ppDriven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development. /ppDriven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day. /ppbr / /ppstrongAbout the role /strong /ppbr / /ppWe are looking for a strongMedia Communications Specialist – Formula 1, /strongwho will be responsible for developing and executing strategic communication activities that elevate Alpinestars' presence within the Formula 1 ecosystem. Acting as a key storyteller and brand ambassador, this role translates Alpinestars' commitment to performance, protection, innovation, and racing heritage into compelling narratives that resonate with media, teams, drivers, partners, and motorsport fans worldwide. /ppbr / /ppstrongKey Responsibilities /strong /ppbr / /ppstrongBrand Storytelling Strategic Communications /strong /ppbr / /pulliDevelop and communicate compelling stories that express the Alpinestars brand narrative, highlighting excellence in performance, protection, innovation, and racing technology. /liliTranslate technical product advancements, athlete achievements,



and motorsport innovations into engaging media content and communication initiatives. /liliEnsure clear, consistent, and authentic brand messaging across all Formula 1 communication channels and stakeholder interactions. /liliIdentify and capitalize on storytelling opportunities that reinforce Alpinestars' leadership in motorsport protection and performance /li /ulpbr / /ppstrongMedia Relations Press Management /strong /ppbr / /pulliBuild, develop, and maintain strong relationships with international motorsport media, Formula 1 journalists, broadcasters, digital platforms, and industry opinion leaders /liliManage all press activities related to Formula 1 programs, including product launches, press releases, media kits, interviews, and editorial opportunities /liliCoordinate proactive media outreach to maximize brand visibility and coverage throughout the racing season /liliMonitor media performance and identify opportunities to increase positive brand exposure /li /ulpbr / /ppstrongEvent Motorsport Engagement /strong /ppbr / /pulliActively engage with the Formula 1 ecosystem through race weekends, team activities, industry events, product launches, and partner activations /liliSupport and coordinate media experiences, product presentations, and trackside activities,



ensuring premium brand representation at all times /liliManage communications support during key motorsport events and strategic brand initiatives /liliFoster relationships with teams, drivers, engineers, and industry partners to strengthen Alpinestars' position within the Formula 1 community /li /ulpbr / /ppstrongAthlete, Ambassador Partner Communications /strong /ppbr / /pulliServe as a communication liaison between Alpinestars and Formula 1 ambassadors, teams, drivers and key partners /liliSupport and align athlete and ambassador storytelling with overall brand strategy, communication objectives, and product positioning /liliCollaborate with sponsored athletes and partners to develop authentic and engaging content opportunities /liliEnsure communication consistency across all athlete, team, and partner activations /li /ulpbr / /ppstrongQualifications /strong /ppbr / /pulliBachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field /liliProven experience in media relations, communications, public relations, or content marketing, preferably within motorsport, automotive, sports, or premium lifestyle industries /liliStrong understanding of Formula 1, motorsport culture, and the global motorsport media landscape /liliExceptional written and verbal communication skills in English; br / additional languages are considered an advantage /liliExperience managing media events, press activities, and stakeholder relationships at an international level /liliAbility to translate technical concepts into compelling, audience-focused narratives /li /ulpbr / /ppstrongLocation /strong: Asolo (on site) /ppstrongSalary package: /strong starting from 60,000€ + meal voucher +welfare /p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7asm6w