RETAIL MEDIA EXPERT

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7atuel

Specialista Senior / Project Manager

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As a hands-on Retail Media Expert, you will lead operational execution and strategic optimization of our European retail media presence. You’ll be the engine behind campaigns across major retailers, bridging performance marketing and commercial sales to win the digital shelf and maximize ROI. You’ll develop bespoke media plans, manage budgets, and continuously optimize bids, keywords, and creative assets. You will translate data into actionable insights for the Global Head of Paid Media and collaborate with local trade marketing and retailer networks. This role offers autonomy to shape a global retail media roadmap within a digital transformation context.

- End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers
- Develop and implement bespoke media plans for partners (MediaMarkt, Currys, Otto, Unieuro, Darty)
- Manage and allocate retail media budgets to hit ROAS and market share targets




- Conduct daily monitoring and A/B testing of bids, keywords, and creative assets for visibility and conversion
- Translate complex data into actionable insights and provide weekly/monthly performance deep-dives to the Global Head of Paid Media
- Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators
- 3-5 years in Paid Media
- at least 2 years specifically focused on Retail Media Networks (RMNs)
- Platform familiarity with CitrusAd, Criteo, or retailer dashboards like MediaMarkt/Saturn
- Analytical mindset including iROAS, NTB, and organic vs. paid impact
- Advanced Excel/Google Sheets, Looker, retail bidding tools
- Full professional fluency in English; additional languages a plus
- Proven track record managing high-budget campaigns in Consumer Electronics or Mass Market retail

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7atuel