Digital Marketing & Sales Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7aul9l

Experteer OverviewIn this role you drive digital growth for E.ON Energia, shaping strategies across energy commodities and value-added solutions.
You will align marketing and sales initiatives with business goals while leveraging data, performance insights, and evolving digital trends.
You'll collaborate with cross-functional teams and external partners to optimize the customer funnel from acquisition to conversion.
The opportunity emphasizes AI-enabled marketing innovation and scalable, data-driven growth.
You join a mission-driven team shaping Europe's energy transition.
Retribuzione / BenefitsDefine and lead the digital marketing and sales strategy across energy commodities and value-added solutions to align with growth goals
Manage digital acquisition and lead generation across B2C and B2B, including budget planning and ROI optimization
Drive paid and organic growth initiatives, including SEO, to increase qualified traffic and conversions




Design customer journeys to generate high-quality leads and sustainable growth across channels
Advance marketing tech and data ecosystems using AI, CDPs, personalization, and GEO/LLM-based optimizations
Oversee external agencies and partners, ensuring alignment with marketing and global stakeholders
ResponsabilitàAt least 8 years of experience in digital marketing, digital sales, or related commercial roles with increasing responsibility
Experience xysqume managing large-scale customer acquisition programs and substantial marketing investments
Leadership experience in energy, utilities, telecom, insurance, or similar sectors (energy sector experience a plus)
Strong knowledge of digital channels and performance drivers (performance marketing, SEO, analytics, martech)
Solid understanding of AI applications in digital marketing (personalization, CDPs, LLM/GEO-based optimization)
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7aul9l