Brand Manager

04 ago - Lazio
Randstad Professional Italia

pFor a premier leader in the food manufacturing sector, specializing in the production of high-quality pizza and authentic Italian culinary products, we're looking for a BRAND MANAGER.
/ppbr / /ppbr / /ppstrongKey Responsibilities /strong /ppstrongConsumer Market /strong /pulliAnalyze consumer, shopper and market trends, channel dynamics and competitive landscape to identify opportunities.
/liliMonitor sell-out and consumer data to identify trends and recommend actions.
/liliSupport the development and execution of marketing plans together with the European Marketing Manager and Trade Marketing Lead in Italy /liliContribute to consumer recruitment initiatives and communication plans across TV, Digital, Brand Activations and PR.
/liliSupport budget monitoring and PFME tracking.
/li /ulpstrongBrand Communication /strong /pulliCollaborate with creative and communication agencies on brand assets and campaigns, ensuring consistency with brand positioning and identity.
/liliSupport management of selected PL areas.
/li /ulpstrongPortfolio Innovation /strong /pulliSupport innovation and renovation projects from concept to launch and post-launch analysis.
/liliBuild strong knowledge of the product portfolio, production processes and factory operations.




/liliMaintain close collaboration with factory teams and international stakeholders to support export and market opportunities.
/li /ulpstrongSales Cross-functional Collaboration /strong /pulliCollaborate closely with Trade marketing and Sales teams, contributing to build effective trade stories and commercial initiatives.
/li /ulpstrongSkills Experience /strong /pulli2–3 years of experience in Marketing, preferably FMCGs.
/liliStrong analytical mindset, curiosity and consumer understanding.
/liliProject management and cross-functional collaboration skills.
/liliAbility to manage multiple priorities in a fast-paced environment and to work under pressure and tight deadlines /liliHands-on, proactive and problem-solving attitude /liliSense of ownership, accountability and attention to detail.
/liliResilient, flexible and adaptable to changing business priorities.
/liliTeam-oriented, resilient and flexible attitude.
/liliInterest in digital marketing and food trends and consumer culture.
/liliWillingness to travel (approx. 2 days/month) and work cross-functionally in dynamic contexts /liliFluent English required /li /ulpbr / /ppBudget: /pp*****k + 2K Mbo + vantaggi.
/ppbr / /p

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