Sales Area Manager (West Europe)
Pubblicato il 06-08-2026 - Biotecnologie - Farmacia - Chimica in Torrebelvicino
Join GEA and become part of a global team that’s driving innovation, excellence, and impact across the food, beverage, and process sectors. GEA is one of the leading suppliers for the food and beverage processing industry and for a wide range of other process industries. Around 18,000 employees in over 60 countries contribute significantly to GEA’s success: join them!
We offer interesting and challenging tasks, a positive working environment in international teams, and opportunities for personal development and growth in a global company.
The Sales Area
Manager is responsible for driving profitable growth and expanding GEA Bakery's business within the assigned territory. Working closely with Front Line Sales organizations, customers and cross-functional teams, the role leads strategic sales opportunities, develops key accounts and ensures a strong pipeline of qualified business opportunities through a consultative and value-based selling approach. Develop and execute territory growth plans aligned with GEA Bakery's strategic objectives.
Drive customer engagement and build strong relationships with key decision makers. Lead complex sales opportunities in collaboration with Front Line Sales organizations and internal stakeholders. Coordinate account development plans for strategic and key customers.
Manage opportunity pipelines, forecast accuracy and CRM discipline. Develop customer-focused value propositions based on productivity, performance and Total Cost of Ownership. Coordinate cross-functional resources including Application Management, Product Management and Technical Offer teams throughout the sales process.
Lead commercial negotiations while ensuring profitability and long-term customer value.
Deliver Order
Intake, Revenue, Margin and business growth targets.
Provide market insights and Voice of Customer feedback to support innovation and future business development. Degree in Engineering, Business or a related discipline. Minimum 5 years of experience in B2B capital equipment sales, business development or project-driven environments. Proven success in managing complex sales cycles and strategic customer relationships. Strong commercial acumen, negotiation skills and business mindset.
Experience working in international and matrix organizations. Familiarity with CRM platforms, pipeline management and sales forecasting.
Fluent
English; additional languages are considered an advantage. Focus on customer value rather than product features alone. Build trust and credibility at all levels of customer organizations. Take ownership of business growth and results.
Thrive in a dynamic international environment. The position falls under the Italian National Collective Labour Agreement (CCNL) for the Metalworking Industry, with job classification and level to be defined based on the candidate’s experience and skills. The indicative gross annual salary range for this role is between €70,000 and €100,000, depending on experience, technical expertise, level of autonomy, and market alignment.
The overall compensation package may also include variable components and additional company benefits, which will be discussed during the selection process. GEA is proudly certified as a Top Employer, confirming our commitment to employee well-being, development, and empowerment. Did we spark your interest?
GEA is one of the largest suppliers of process technology for the food industry and a wide range of other industries. The international technology group focuses on process technology and components for sophisticated production processes in various end-user markets. #