Powertrain Aftermarket Product Marketing & Pricing Lead

06 ago - Torino
Iveco Group

The Product Marketing & Pricing Manager for Customer Service, within the aftermarket team in the powertrain organization is responsible for developing and implementing strategic marketing plans and pricing strategies to optimise product positioning and maximise revenue within the customer service domain. This role requires close collaboration with sales, operations, lifecycle, purchasing, finance and business development teams to ensure that offerings meet market demands and deliver exceptional value to customers. Analyse market trends, customer needs, and competitor activity to inform marketing and pricing decisions.

Work with cross-functional teams to plan and enroll monthly campaigns with business objectives. Monitor and evaluate the effectiveness of sales, pricing policies and promotions, adapting plans as needed.



Provide training and support to sales teams regarding product positioning and pricing rationale aligned with aftermarket powertrain offerings .

Degree in Marketing, Business Administration, Economics, or related field. Proven experience in product marketing and pricing, preferably in customer service or related sectors. Strong analytical skills with the ability to interpret data and make strategic recommendations.

Startup mentality: scrappy, creative, drive and passion to be best-in-class Good skills in Microsoft Office (Power Point, Excel, ...), excellent skill in Excel will be a plus Fluent English; other languages are a plus. #

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