Brand CRM Analyst
Pubblicato il 06-08-2026 - Experteer Italy in Provincia di Reggio Emilia
Experteer Overview In this role you will support the global customer database efforts for the Max Mara Group, implementing CRM guidelines to enable data-driven insights. You will work with cross-brand teams to ensure data quality, governance, and omnichannel analysis that informs Brand CRM policies. Your work will help deliver a centralized, high-quality customer view and measurable engagement, acquisition and retention metrics.
You will collaborate on data visualization and present actionable insights to stakeholders, shaping data-driven decisions across the brands.
Retribuzione / Benefits Manage and support CRM projects and the centralized customer database Define and refine data collection and governance for omnichannel luxury brands Analyze interaction and purchasing behavior using statistical methods Ensure data quality and usability across channels Apply standard metrics and KPIs to measure engagement, acquisition and retention Develop and promote new consumer analysis metrics and behavioral cluster insights Advance data visualization to facilitate understanding for internal stakeholders Lead project management for assigned CRM initiatives and monitor post go-live phases Responsabilità 2–5 years of relevant experience in marketing, sales and consumer analytics Strong data analysis capabilities Proficiency with Excel/Google Sheets (mandatory) and BI tools such as Tableau (desired) Good English knowledge (B2) Experience in fashion industry is a plus Team-oriented attitude