Brand Crm Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b4f5q

Experteer Overview In this role you will support the global customer database efforts for the Max Mara Group, implementing CRM guidelines to enable data-driven insights. You will work with cross-brand teams to ensure data quality, governance, and omnichannel analysis that informs Brand CRM policies. Your work will help deliver a centralized, high-quality customer view and measurable engagement, acquisition and retention metrics.

You will collaborate on data visualization and present actionable insights to stakeholders, shaping data-driven decisions across the brands.Retribuzione / Benefits

- Manage and support CRM projects and the centralized customer database
- Define and refine data collection and governance for omnichannel luxury brands
- Analyze interaction and purchasing behavior using statistical methods
- Ensure data quality and usability across channels




- Apply standard metrics and KPIs to measure engagement, acquisition and retention
- Develop and promote new consumer analysis metrics and behavioral cluster insights
- Advance data visualization to facilitate understanding for internal stakeholders
- Lead project management for assigned CRM initiatives and monitor post go-live phases

Responsabilità
- 2–5 years of relevant experience in marketing, sales and consumer analytics
- Strong data analysis capabilities
- Proficiency with Excel/Google Sheets (mandatory) and BI tools such as Tableau (desired)
- Good English knowledge (B2)
- Experience in fashion industry is a plus
- Team-oriented attitude

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b4f5q