Digital technology and data specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b7oh6

Digital Technology and Data Specialist - Global Marketing Bracco is an international group active in the healthcare sector and a leader in diagnostic imaging. The Group's main products are contrast agents sold in over 100 countries, both directly and indirectly through branches, joint ventures and license and distribution agreements. As a Digital Technology and Data Specialist , you will join the Global Digital Transformation Team , part of the Global Marketing Organization at Bracco. The team is driving the end-to-end digitalization of marketing, sales, and customer service processes. Its mission is to deliver value by strengthening people's capabilities, enhancing technology platforms, and streamlining business processes. In this role you will shape Bracco's next generation of digital platforms. Working closely with IT, Global Marketing and Sales, you will harness digital technologies and data to improve user experience and deliver measurable business impact. Acting as a connector between marketing strategy, technology and data,



you will leverage advanced analytics and mar‐tech solutions to translate strategic goals into operational execution. After onboarding you will drive the implementation of digital initiatives, coordinate technical development teams and deliver high‐impact solutions across Bracco's marketing technology stack—including portals, platforms and proprietary applications. This role is also a key enabler of Bracco's omnichannel operating model, partnering with Marketing Communications and business stakeholders to ensure seamless digital execution. To succeed, you will need a strong blend of technical expertise (cloud platforms, system integration, data management), operational marketing knowledge (CRM, marketing automation, omnichannel operations) and analytical skills (data analysis, dashboards, KPIs). Main Responsibilities, Activities, Duties and Tasks Maintain and optimise the marketing automation tech stack, ensuring platforms remain integrated

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b7oh6