Growth Tribe Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b82ui

Overview As Tribe Lead Growth at ING Italia, you will own and shape the digital growth agenda across the full sales funnel. You'll lead cross‐functional teams to deliver a best‐in‐class customer experience while driving sustainable acquisition, activation, and deeper relationships. The role blends data‐driven strategy with end‐to‐end digital execution in a fast‐paced, innovative banking environment. You'll work to scale a growth engine that aligns with ING's mission and the Orange Code culture.
Benefits Own and evolve the full digital acquisition strategy across the funnel
Integrate performance marketing, SEO, paid media and conversion optimization
Optimize marketing investments and strengthen internal media buying capabilities
Ensure governance alignment with Brand, Marketing & Communications
Monitor and improve KPIs (CPA, conversion, growth, channel quality)
Collaborate with Product Tribes on landing pages and funnels
Define strategies for growth in primary/mobile/active segments
Deliver development and retention initiatives alongside product campaigns




Orchestrate omnichannel communications and manage BT L incentives budget
Provide customer insights services to Tribes and embed analysts into product squads
Own customer analytics craftsmanship and Customer 360 data assets
Oversee Martech stack (analytics, testing, campaign orchestration, CMS, attribution)
Enable Martech solutions for other segments while maintaining segmentation ownership
Develop advanced analytics models focusing on LTV and churn
Lead a high‐performance, purpose‐driven Tribe
Ensure compliance with ING policies and regulatory requirements
Navigate complex cross‐functional teams in an agile, data‐driven environment
Balance KPIs across customer outcomes, financials, risk and balance sheet
Responsibilities 10+ years of relevant experience in banking, fintech or digital‐first organizations
Proven ability to lead large cross‐functional agile teams
Deep expertise in digital growth, performance marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7b82ui